Lexus land one million vehicles

April 14, 2016
Lexus land one million vehicles
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Lexus has sold over 1 million hybrid vehicles since the world’s first hybrid luxury car, the RX 400h, went on sale in April 2005.


To commemorate this milestone, the 1 millionth Lexus hybrid vehicle, a NX 300h was handed over in Milan, Italy, by Alain Uyttenhoven, Head of Lexus Europe, to a Lexus customer, Mr Aldo Pirronello.

Lexus launched the industry’s first full hybrid premium SUV, the RX 400h, in April 2005. Gradually, the brand expanded its hybrid line-up by launching the first full hybrid premium sedan, the GS 450h, in 2006, followed by the most powerful luxury hybrid sedan, the LS 600h in 2007, the HS 250h in 2009 and the first luxury hybrid compact, the CT 200h, in 2011. The ES 300h was launched in 2012, then the IS 300h and the GS 300h in 2013, and the first luxury mid-sized crossover, the NX 300h, in 2014. The first luxury hybrid sports coupe, the RC 300h, was launched globally at the end of 2015. Today, Lexus sells 10 hybrid models and is the luxury brand with the widest hybrid line-up.

Europe is the largest hybrid market worldwide for Lexus. In 2015, 64% of all Lexus cars sold in Europe were hybrid, a proportion that rises to 95% in Western Europe. Lexus is by far the largest hybrid premium brand in Europe, with a market share of over 45%, or 77% if plug-ins are excluded. 
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