German oil and additive manufacturer, LIQUI MOLY, which has been represented in the MotoGP Motorcycle World Championship for eight years is to further expand its commitment to the sport, by becoming the title sponsor of the race in its home country. The race will now be called the "LIQUI MOLY Motorcycle Grand Prix of Germany".
Ernst Prost, Managing Director of LIQUI MOLY said, "This increases our brand visibility all over the world.” He added, commenting on last year’s title sponsor of the race in Teruel, Spain, "The response and success at the time was so great that we decided to continue to be title sponsor of a race in the coming years. This is of course perfect in our home market of Germany."
"LIQUI MOLY has a good reputation in the paddock," explains Pau Serracanta, Managing Director of MotoGP marketer Dorna Sports. "I am delighted that the company is again strengthening its commitment to MotoGP."
In 2013, LIQUI MOLY drew attention to itself for the first time as a sponsor of a team in Moto2. This was followed up by extensive advertising along the racetracks and a contract that saw LIQUI MOLY become exclusive oil supplier to all teams of the Moto2 and Moto3 racing series for five years. "This is only possible if you offer absolute top quality," Ernst Prost points out. "We provide racing drivers with this top quality, just like any other motorcyclist or car driver."