LIQUI MOLY’s first worldwide online campaign was a resounding success according to the German oil and additive specialist. The target the company set itself was one billion impressions and the actual figure achieved was 1.6 billion impressions.

The three month campaign ran in 50 languages in 128 countries. The focus was on Germany as the home market as well as strong international markets such as the USA, but it also went live in countries such as Togo, Haiti and Mongolia.

Ernst Prost, LIQUI MOLY CEO said, “In this way we were able to raise LIQUI MOLY's brand profile internationally and support our local dealers.”

The campaign also included a competition offering prizes such as exclusive city trips with VIP tickets for MotoGP races. More than 85,000 people worldwide entered the competition, while some 25,000 people became new newsletter subscribers.