LIQUI MOLY increase sales despite Coronavirus crisis

July 22, 2020
LIQUI MOLY increase sales despite Coronavirus crisis
Share:

The global pandemic is leaving its mark on every business, but despite a fall in earnings compared to the mid-point for 2019, German lubricant specialist LIQUI MOLY has reported a 2.9% growth in sales for the first six months of 2020.

 

Commenting on this impressive performance in the face of Covid-19 restrictions, Managing Director Ernst Prost said, “Our proactive measures in this exceptional period are bearing fruit. We remain in the black.”

 

The company has adopted an aggressive strategy to maintain business. Outside of the budget, an additional 18 million euro was invested in advertising measures and 4 million euro was donated to rescue and mobile care services in the form of free products. Production continued to operate at full capacity and 36 new employees were even hired. “State assistance measures, such as short-time work compensation, were never an issue for me. In fact quite the opposite. At the beginning of the crisis, all employees received a special payment of 1,500 euro,” said Ernst Prost.

 

In Germany, LIQUI MOLY recorded a 5% increase in sales, while growth in the harder hit international markets topped 1%. The company distributes its goods in 150 countries. Some of them, such as Russia and China, were hit particularly hard by the crisis, which is also being felt by the lubricant specialist. “With our product range, around 4000 products in B2B and B2C, as well as in the international consumer market, we are broadly positioned, which makes us a resilient company,” explained Günter Hiermaier, the second Managing Director of LIQUI MOLY.

 

Ernst Prost sees the months of July and August as an acid test. In 2019, these were record months, each with sales of just under 60 million euro. He is confident that the company will be able to regain or even surpass these highs.

Liqui Moly
PREVIOUS ARTICLE
Challenging times ahead for the Irish Motor Industry following Covid-19
NEXT ARTICLE
Ford Mach-E packs a 1400hp punch

More from GARAGE WORKSHOP

Happy Christmas to all our readers

Happy Christmas to all our readers

icon The team at Autobiz would like...
EV and Hybrid heat pump system fundamentals

EV and Hybrid heat pump system fundamentals

icon Unlike a conventional vehicle&...
Mitsubishi 4M41 Dsl Engine - Loose timing chain

Mitsubishi 4M41 Dsl Engine - Loose timing chain

icon A loose timing chain can cause...
Clutch replacement 2014 Citroën DS3

Clutch replacement 2014 Citroën DS3

icon REPXPERT Alistair Mason is rep...
NS4x4 specialists in Toyota 4x4 replacement parts

NS4x4 specialists in Toyota 4x4 replacement parts

icon Toyota 4x4 vehicles are hugely...
Correct battery testing and replacement

Correct battery testing and replacement

icon

Many work...

More from AUTOBIZ