For the seventh year in a row, readers of the influential German car magazine auto motor sport has voted LIQUI MOLY the most popular oil brand in the publication’s annual awards.

Peter Baumann, who is responsible for marketing at LIQUI MOLY said, “We’re really pleased to see that auto motor und sport readers have once again put us in first place as in the six previous surveys. Being a relatively small firm as compared to oil multinationals such as Shell and BP, LIQUI MOLY regards the readers’ vote as a genuine demonstration of commitment and an expression of brand loyalty.”

Peter says the voted reflects the quality of LIQUI MOLY products commenting, “Over the years, motor oil has practically become a component of the automobile, so the demands made of lubricants are very high, as are customer expectations.”

David Kaiser, who is responsible for the Research & Development / Applications Technology Division added, “With our research and development we ensure that LIQUI MOLY oils are always in line with the latest standards.”

To celebrate the latest success LIQUI MOLY is planning to further raise the brand profile through a series of media campaigns and sponsorship of various sports events and teams.