Manbat Marketing Support

January 31, 2013
Manbat Marketing Support
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Businesses that supply VARTA®, Lucas or Numax batteries are now able to benefit from brand new point-of-sale (POS) material designed by Manbat to help them raise the profile of the brands they sell and to assist them to grow their overall battery sales.


The new material is specifically designed to embrace the current imagery of each of the brands and follows the introduction of completely new packaging for the Lucas automotive and commercial vehicle ranges during 2012. Available as posters, product header boards or as A4 leaflets, the material is highly versatile and suitable for workshop waiting rooms and retail product displays. It can be hung in a window or placed on a trade counter allowing Manbat’s customers to deploy them in the most convenient and effective locations.

In line with its long held policy of supporting its customers across multiple sectors, Manbat has not just limited the POS material to the automotive and commercial vehicle sectors. Instead it has expanded the reach to cover the marine and leisure sectors too as these sectors are ones that many of its automotive customers have already developed, but also represent the most easily accessible sectors for those who presently only supply automotive batteries and are looking to diversify.
In the material Manbat has used the icon system it introduced as part of the Lucas rebranding exercise to clearly indicate what type of vehicles the batteries are suitable for. This means that those seeing the material can tell at a glance whether the batteries featured suit their particular application.

For further details, please visit: www.manbat.co.uk
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