The German oil and additive specialist LIQUI MOLY is strengthening its commitment to the MotoGP Motorcycle World Championship as well as to the smaller Moto2 and Moto3 series. 

Peter Baumann, Marketing Director at LIQUI MOLY said, “MotoGP has become a central and very successful marketing component for us and we are very pleased to be able to strengthen this cooperation even further.” 

LIQUI MOLY oils and additives, brake fluids, care products, service products and other chemical solutions have been popular with motorcycle enthusiasts for many years, but Peter also see benefits outside of this sector. He comments “Our presence in MotoGP does not serve our motorcycle business alone, it also increases our brand awareness in general – all over the world. That is why we want to continue along this path in the future.”

For example, the company renewed, ahead of time, its contract for perimeter advertising on MotoGP race tracks up to and including 2027. It also remains the title sponsor of the only German race, the LIQUI MOLY Motorcycle Grand Prix Germany. And even after eight years, it remains the exclusive lubricant supplier for all motorcycles in Moto2 and Moto3. 

Peter adds, “The special thing is that no special formulation for racing is used here, but the Motorbike 4T Synth 5W-40 Street Race, which gives the same top-class performance to every motorcyclist, even off the race track.” 

LIQUI MOLY will be also more active on the track next year with the LIQUI MOLY IntactGP team, which has so far mainly competed in Moto2. Husqvarna is now stepping in and expanding it to form its factory team. The LIQUI MOLY Husqvarna Intact GP team will then compete next year with two riders each in both Moto2 and Moto3.