Parts and components supplier Blue Print has introduced a new corporate image to reflect the fact that the brand is no longer just an Asian supplier, with the new corporate design reflecting its strength in its American and British component ranges.  As part of the new identity a brand new Blue Print website has also now gone live.

The new design represents the growing demands and developments of the brand and its expanding international market coverage. The company says its highlights an evolution of the brand and its development in a product quality focused and technically-minded role.

The new image and product group logos can be found on the newly launched website. Currently available in German and English versions, the website (www.blue-print.com) provides the best place to see all the new elements of Blue Print’s makeover. 

The new, more modern look is also being contrasted with a well-known piece of Blue Print company history by reintroducing the old strapline ‘Right First Time’. The company says this represents the core values and competences of Blue Print, clearly stating its commitment to customers and quality aftermarket parts.