New Horizons for First Line and Borg & Beck at Automechanika

June 28, 2012
New Horizons for First Line and Borg & Beck at Automechanika
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Leading component brand First Line has announced that it will be taking centre stage at Automechanika in Frankfurt, with a purpose-built 75sqm stand to showcase both the First Line and Borg & Beck brands.


In line with current expansion plans First Line's says its presence in 2012 will be on an altogether larger scale than its previous appearances. This year's stand, which is situated in hall 5.1 on stand B87, will feature its full product range from its market leading steering and suspension programme through to its comprehensive range of cables, bearings, bushes, boots and cooling products.

Standing alongside the First Line product line-up is sister brand Borg & Beck with its range leading clutch systems and its original equipment quality braking programme, which will make its international debut at the show.

Commenting on their plans for the exhibition, First Line's managing director, Dan Joyner said: "There is no question that Automechanika in Frankfurt is the foremost exhibition to reach the global aftermarket as it stands alone when it comes to the number and quality of the buyers that attend. As a result, it is the obvious place for us to showcase our wide range of matching original quality components."
For more information about First Line products, visit: www.firstline.co.uk
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