New identity for Dacia shown in Paris

October 07, 2022
New identity for Dacia shown in Paris
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Dacia will attend the Paris motor show and will showcase its new identity and exciting new developments.

 

The full range, featuring the new brand identity, will make a world premiere alongside the recently revealed Manifesto concept car. Dacia’s first 140 hybrid motor will also make its debut as well as eco-designed branded merchandise, adding to what will be a truly immersive experience, on a stand that strongly explores the brand’s new direction.
 

Dacia has recently started a new chapter, adopting a new brand identity. To date, this has included a new logo, rolled out simultaneously across its entire range, new dealerships, new design and new colours. The Mondial de l’Auto in Paris is the chosen venue where Dacia will introduce these exciting developments to the public for the very first time.
 

On display will be the full vehicle range bearing the new emblem – the Dacia Link – where the sleek lines of a ‘D’ and ‘C’ join like the links of a chain, symbolising robustness and simplicity. Through its logo, Dacia emphasises its values: an essential brand that is cool, robust, outdoor and eco-smart (economic and ecological).
 

The Dacia Manifesto concept car will make its world premiere on the Dacia stand. While it does not prefigure a future production model, it embodies Dacia’s vision of essential, cool, robust, affordable and environmentally friendly vehicles.
 

The 140 hybrid engine will be showcased as part of a demo model on the stand. The Jogger will become Dacia’s first hybrid next year, adding to a range of eco-smart solutions for the brand. The technology is already available within the Renault Group, is yet another opportunity for Dacia to leverage tried and tested components and proven technology.
 

Orders will begin early 2023 with sales officially starting in spring.

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