Rhino Automotive has introduced a new look packaging design for its popular rotating electrics brand. The new packaging will be phased in over the coming months and the company says its reflects the OEM quality of the Rhino units inside the box while it retains the distinctive black and yellow livery while also incorporating a new Rhino brushed steel circular stamp.

Rhino says it is committed to promoting the brand and to raising awareness among end users of its product range, quality and technical support. It will also be producing supporting technical articles which will be featured in Autobiz to inform mechanics about some of the common issues with recurring auto-electrical faults on popular models of cars and light commercial vans.

Rhino Automotive has been a major success story in the Irish market in recent years, offering a comprehensive range of aftermarket starter motors and alternators. The range extends to all popular cars and jeeps, light commercials, heavy commercials and also includes an enviable agricultural range including geared or direct drive starters for all tractor models. Rhino also has offerings for popular plant machinery such as the Yanmars, Kubotas, and Hitachi ex series amongst others.

James Reilly, MD of West Start who are exclusive distributors of Rhino in Ireland says, "The success of the Rhino brand is down to a variety of factors, including the OE quality of the units, the competitive pricing, no core surcharges and the very comprehensive range available. All this is backed up by a 2 year warranty on all units.”

For more information on Rhino and West Start’s other auto-electrical products and a list of stockist please visit; www.weststart.ie.