Gowan Distributors Limited, the importer of Peugeot vehicles, parts and accessories in Ireland has announced the appointment of Geraldine Browne as Sales Development Manager.

Geraldine holds a Masters in Retail Management and brings with her a wealth of experience in new and used car sales, having over ten years Retail Management experience. With a firm understanding of consumer purchasing behaviour, she is a strong advocate of consistent Sales Training and keeping consumer communication channels open at all times.

Geraldine previously worked at Belgard Motors Dublin where she held a number of positions: Volkswagen Brand Manager, Mazda Brand Manager and Used Car Brand Manager. During her time as Mazda Brand Manager, she successfully grew Belgard Mazda's sales to culminate in a rise in ranks from 10th to 2nd place nationwide.

In her new role as Sales Development Manager, Geraldine will be charged with working closely with the Peugeot Dealer Network to achieve and exceed sales targets.

Des Cannon, Sales and Marketing Director at Gowan Distributors, said. "Equipped with such depth of relevant knowledge and experience, I have no doubt Geraldine will work well with each of our Dealers in the Peugeot Network to grow our national market share. I wish her every success in her new role."