Highly active on a wide variety of motorsport fronts, NGK Spark Plugs is once again backing the UK based Coventry Bees Speedway team in their bid to win the British Elite League this year. This is the third successive year that the ignition specialist has sponsored the revamped Bees who are in confident mood after finishing runners-up to Poole Pirates last season.

The team’s 2015 campaign will again be spearheaded by number one Hans Andersen from Denmark and captained by England’s Chris Harris. NGK Spark Plugs has a long-standing association with Speedway and sponsors a number of individual riders, including Harris and current World Champion Greg Hancock.

Marko Wowczyna, Automotive Director, NGK Spark Plugs said, “We value our association with the team as Speedway is a family sport and attracts a lot of interest amongst our customers. The team will be supplied with our racing spark plugs and the riders will display our logo on their leathers and it will also be displayed track-side. We also plan to use Coventry’s Brandon Stadium to host corporate visits for customers.”

The Bees kick-off their Elite League campaign on Friday, March 27 with a home match against Wolverhampton and fans can follow the team during the season on Sky Sports.