No Nonsense Ireland's low cost car insurance company, has launched SmartDriver - telematics technology aimed at offering cash back based on individual driver behaviour.

This technology, which is now being offered by over 60% of UK car insurance firms, is set to transform the way in which car insurance premiums are determined and works on the basis of rewarding safe drivers for their behaviour on the roads.

The new No Nonsense SmartDriver offer will use an in-car telematics device to measure driver behaviour and prove, once and for all, who are the safest drivers, settling an age old debate amongst couples, friends and families. The news comes as the EU Courts have banned insurance discounts based on gender and will be seen by many younger women as an ideal way to avoid the significant increase in premiums and instead get cash back of up to 30%.

Commenting at the launch Mr Jackie McMahon, General Manager of No Nonsense said "We see the introduction of these new products as another step towards cutting out the nonsense in the Irish car insurance market. It should be all about how safe a driver you are. For the first time, younger drivers will now have the opportunity to prove that they are safe drivers and, in so doing, receive up to 30% cash back in their
premiums. With the introduction of SmartDriver and Ready Made to complement our existing Build Your Own product, we have further enhanced our commitment to deliver the most options to give consumers car insurance at the lowest cost."

The introduction by No Nonsense of telematics technology in Ireland follows on from the current trend seen in the UK and mainland Europe where telematics is being credited with reducing accidents and premiums.

For further information drivers should log on to www.nononsense.ie or call 1890 25 27 37