Hopes that the UK Motor Show may make a comeback in 2012 have been dashed. The UK Society of Motor Manufacturers and Trades has said that the show will not be reinstated in 2012, after a thorough consultation with the UK motor industry following the cancellation of the 2010 event.
"In recent years the show has played a less important role in influencing new car buyers and vehicle manufacturers are focussing their limited resources on events and activities that have a more direct impact on brand awareness and consumer decisions," said SMMT chief executive Paul Everitt