The Original Equipment Suppliers Aftermarket Association (OESAA)
campaign, to promote the benefits of garages fitting original equipment (OE) parts is gathering pace, with a publicity campaign being aimed directly at Irish independent workshops.
OESAA is planning a major workshop poster campaign, to help garages explain to their customers the merits of fitting OE parts. The end-user experience is key to this message, with OESAA saying that the car is more likely to