OESAA campaign gathers pace - Autobiz.ie

OESAA campaign gathers pace

November 11, 2013

OESAA campaign gathers pace

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The Original Equipment Suppliers Aftermarket Association (OESAA)

campaign, to promote the benefits of garages fitting original equipment (OE) parts is gathering pace, with a publicity campaign being aimed directly at Irish independent workshops.

OESAA is planning a major workshop poster campaign, to help garages explain to their customers the merits of fitting OE parts. The end-user experience is key to this message, with OESAA saying that the car is more likely to

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