Automotive lighting manufacturer Osram will be celebrating a special milestone in the company history at Automechanika Birmingham.

It is 110 years since Osram was registered as a trademark for “electrical incandescent and arc lamps” back in 1906 and today some 50% of cars on the road are fitted with Osram bulbs.

At the first ever Automechanika at the NEC Birmingham, Osram will be presenting a number of innovations across all lighting technologies. Highlights include a complete LED/OLED rear light cluster demonstrator, a modular LED Matrix demonstrator, LED DRL and FOG lights as well as market leading upgrade halogen and HID bulbs such as NIGHT BREAKER UNLIMITED and COOL BLUE INTENSE. There will also be a range of trade and retail Point of Sale (POS) solutions and displays on show and an opportunity for garages and workshops to learn about and sign up with the Osram Installer Programme.

Osram says that the traditional business of halogen and HID replacement bulbs will soon be in decline due to the latest developments in lighting technologies such as LED, OLED, Laser and Matrix.  For many years cars have been manufactured with LEDs used in Daytime Running Light (DRL) applications and Osram are now working even closer with the leading vehicle manufacturers developing Laser and Matrix lighting solutions. For example Osram have worked with BMW, and now supply the BMW i8 and more recently, the BMW 7 Series range with laser modules for headlight applications. Osram say that Laser lights are the next big thing in automotive lighting. Thanks to their high luminance (which is significantly greater than that of any other light source available today) and the smaller space requirements of laser light, headlights can be made even smaller than at present. 

At the show Osram will be demonstrating an LED/OLED rear light cluster, which showcases four lighting functions: brake light, turn indicator, reverse light and rear light. With OLED it is possible to create illuminated surfaces in practically any shape or size and place them right next to each other.

The stand will also feature the Osram Installer Programme, which is free to join and provides garages with access to a unique set of marketing materials, including exclusive bulb fitting instructions for most makes and models of vehicle. The programme is designed to keep garages up to date with the latest bulb application data and product information, allowing them to confidently replace lighting applications on many vehicles. The Installer Programme adds value to workshops and garages, enabling them to enhance their product and service offering with new supply and fit innovations and increase their profit opportunities from bulb sales.

The Osram stand at Automechanika Birmingham is in Hall 9, Stand G58.