Polestar, the Swedish electric performance car brand, opens its first retail location, a Polestar Space in Dublin.

The Polestar Space situated in Sandyford creates a new landmark in a busy area of the city. As with all Polestar Spaces, Polestar Dublin continues to buck the traditional automotive retail model by championing a direct-to-consumer, digital-first sales approach.
 

Visitors to the new Space will be able to interact with non-commissioned Polestar Specialists to gain information about the brand and how to order their own car online if required. Guests can also take a test drive of the fully electric performance fastback Polestar 2 from the facility with a one-hour drive route direct from the site.
 

Kieran Campbell, Market Lead for Polestar Ireland, comments “Following a period of huge intrigue and enthusiasm from customers over the past few months, I am delighted to be opening the doors to Polestar Dublin tomorrow – we now have a home where we can welcome our guests and share all the benefits of EV ownership and what makes Polestar a unique proposition.
 

“With Polestar 2 on sale now and with orders open for Polestar 3, our new SUV for the electric age, we have a range of performance orientated vehicles with a strong focus on sustainability to suit all customers.”
 

Each Polestar Space is specifically designed to supplement the brand’s digital-first retail model. To promote, not distract from, the product with a closely curated experience to truly reflect the design-led brand’s ethos. The minimalistic, monochrome interiors in each Space elevate deliberately chosen materials, while promoting a calm and thoughtful atmosphere so customers can get to know the Polestar cars and the brand. Polestar Spaces are gaining recognition globally for shaking up the traditional automotive retail model and most recently was awarded ‘Most Immersive Brand Home’ in the Wallpaper Smart Space Awards 2022, run by Wallpaper, the global authority on design, technology, transport, and interiors.