ŠKODA Ireland has announced that MSL Park Motors on the Navan Road in Dublin 7 will open a new ŠKODA division next month.

MSL Park Motors, the latest addition to ŠKODA’s network of sales and aftersales dealers, has been in operation in North Dublin for over 50 years.  Employing 29 people, the dealership is part of the MSL Motor Group (MSL) which is the largest and longest established motor group in Ireland. The group has a strong history with the ŠKODA brand as sister company Motor Distributors Limited was instrumental in establishing the brand in Ireland in 1993.

The new ŠKODA division at MSL Park Motors which opens on May 1st will be led by Dermot Gallagher who has worked for the MSL group since 2004.  Commenting on the appointment Brendan Grace, Managing Director of MSL Motor Group said “We have been watching the rise of the ŠKODA brand now for quite some time. So we were delighted to seize the opportunity to take on the franchise at our prime location on the Navan Road in Dublin. We have a very passionate team here at MSL Park Motors who are all very excited about the arrival of the Czech brand. We welcome all our customers past and present to call in and experience the excellent new 142 range of ŠKODA vehicles.”

John Donegan, Brand Director, ŠKODA Ireland added: “ŠKODA is delighted with the appointment of MSL Park Motors as an authorised ŠKODA Dealer. They have an unrivalled reputation stretching back 57 years for providing quality and service to their loyal customer base. We are very confident that the new range of ŠKODA vehicles displayed at MSL Park Motors will appeal to their loyal customers but also attract new customers who are seeking value and reliability.”