Škoda Ireland has teamed up with fuel supplier Certa, to launch a joint campaign, aimed at encouraging diesel car drivers to use HVO biofuel to lower their carbon emissions. 

Hydrotreated vegetable oil (HVO) can lower emission by up to 90% when compared to normal diesel fuel. To encourage a switch, Škoda is offering buyers of diesel Škoda models a voucher for €250 or €500 depending on their model choice, which can be spent on Certa HVO biofuel. 

Certa is currently upgrading its network of 41 unmanned, pay at pump forecourts to offer HVO. At present, it also has available three Certa manned outlets with seven to be added by the end of the year. The fuel is distinguished by a pink nozzle cover. 

HVO can be used as a direct replacement for regular diesel without any need for vehicle or engine modifications. Most of the latest diesels are HVO ready, although Certa recommends checking with the vehicle manufacturer before switching to the fuel. It is produced using waste plant-matter and hydrogen, which means it does not release any additional carbon emissions into the atmosphere. 

Announcing the launch of the campaign, John Donegan, Brand Director at Škoda Ireland, said, “We are excited to partner with Certa on this campaign, which aims to encourage existing owners or buyers of new diesel cars to use HVO as an alternative to diesel. At Škoda, we recognise the importance of switching to electric cars, but we also recognise that many buyers are still choosing diesel models for a variety of reasons. They may not have access to a home charger, for example, or they may want a car with an extensive range. For these motorists, it makes sense to switch to HVO as the fuel becomes more widely available. We believe diesel car owners will consider this switch if they are made aware of the benefits of HVO and we hope our promotional and marketing campaign will increase awareness among not just Škoda owners, but all owners of diesel cars.”