Limerick-based dealership James Barry Motors has today been announced as SEAT Ireland’s Dealer of the Year.

One of the newest additions to SEAT Ireland’s 24-strong dealer network, James Barry Motors, which has been in business for just four years now, has exceeded all expectations delivering phenomenal results for 2018.

Performance areas for which the dealership was commended for include an exceptional sales performance, particularly in new car sales with a high penetration of those sales financed via SEAT Financial Services. Customer satisfaction from both a sales and aftersales perspective was also singled out for praise, along with a high percentage of customers purchasing their car also bought service plans from James Barry Motors and genuine parts performance was another area of excellence which demonstrates the level of customer loyalty associated with James Barry Motors.

James Barry Motors has been retailing the SEAT brand for two and a half years and is comprised of a core team of nine, including; Dealer Principal James Barry, SEAT Brand Manager Larry Keogh, Aftersales Manager James Casey, Senior Technicians Billy Lane and Richard Murray, Sales Executive Ger Sheehan, Service Advisor Bistra Peric and Technicians Rachel Cahill and Scott O’Gorman.

Commenting on the recognition, James Barry said: “We are honoured to receive this prestigious award from SEAT Ireland. I am incredibly proud of my dedicated team who work relentlessly to provide customers with the very best advice and knowledge empowering them to choose a car that suits their every need, at the very best possible value. I have no doubt this achievement will help fuel our motivation for the future. We will wear it as a badge of honour and are grateful to SEAT Ireland for the support they have shown us.”

Niall Phillips, Brand Director at SEAT Ireland commented: “I would like to congratulate James and all of his team on demonstrating core values to the SEAT brand and customer focus across all areas of the business. We have awarded James Barry Motors with this title to show our appreciation for all the hard work they have put in over the past twelve months. At SEAT Ireland, we are privileged to work with fantastic dealers right across the country and this is crucial at a time when the SEAT brand is ,growing in terms of volume, market share, and consumers desire equipped with the youngest and most dynamic product range in the Irish market.  2019 is shaping up to be another fantastic year for the brand with our entire dealer network playing a pivotal role in delivering that success.”