Leading refinish paint manufacturer, Sikkens, is launching a new global campaign, focusing on the people who work the closest with Sikkens products - the painters.

In the campaign Sikkens have given a voice to the heroes on the paint shop floor, “The Painters”,  to tell of their experiences. The campaign kicks off with a focus on AkzoNobel’s unique partnership with the Vodafone McLaren Mercedes Formula One Racing team. It highlights the highly skilled and professional craftsmen who work at the McLaren paint shop floor in Woking, England, to get their state-of-the-art race cars ready to compete week after week during the long Formula One season. It is there that Sikkens’ new coatings are tested to withstand the extreme conditions on the track.

“The new campaign is an integral part of the “Creating Together” campaign launched last year, which stresses the essential role of partnership” says Marc Michelsen, Director Communications and Sustainability, AAAC (AkzoNobel’s Automotive & Aerospace Coatings). “In print and online, on a newly created dedicated website, with dynamic film trailers and interactive pages and in special events, “The Painters” brings Sikkens products to life in very human terms.”

“The continuous improvement of our Sikkens vehicle refinishes system, is a direct result not only of our working closely with partners like Vodafone McLaren Mercedes, but also listening to the needs of local painters working with our products on a daily basis.” says EMEA Marketing Manager Remco Maassen van den Brink

AAAC has also completed the total redesign of its global Sikkens website, which can be accessed at  www.sikkensvr.com. The site brings together information on the full range of products and services, highlighting the colour leadership and innovation that AAAC brings to the marketplace and to its customers. It also features links and tie-ins to social media sites like the Sikkens pages on Facebook, feeds on Twitter, videos on YouTube, and much more.