Spies Hecker has launched a new international ad campaign highlighting the full spectrum of skills and services on offer from the leading refinish brand.

Spies Hecker brand marketing coordinator for Ireland and the UK, Daniel Hartland, explains the ideas behind the ads. He says, "Spies Hecker prides itself on the strong and long-lasting relationships it builds with bodyshops and refinishers. These relationships are based on the service we provide, coupled with product ranges that offer trustworthy solutions to the everyday problems refinishers face. The new advertisements illustrate all the ways in which Spies Hecker meets these challenges, from our Permafleet range which can tackle the biggest of CV jobs, to our latest Permahyd Hi-TEC basecoats which help boost workshop output."

One advertisement showcases the stunning Volksrodder, a Beetle hot-rod vehicle strikingly decorated by Austrian air-brush artist Knud Tiroch. On a more technical note, two of the advertisements feature the ColorDialog spectrometer, which enables refinishers to identify the effect of pearl and metallic finishes.

You can see the adverts and find out more about Spies Hecker products and services by logging on to www.spieshecker.com.