Spirit Jaguar Land Rover celebrated the launch of its luxurious new 20,000 sq/ft showroom with a special event attended by Jaguar Land Rover CEO, Prof. Dr. Ralf Speth. 

Located in Sandyford Business District, the new showroom is a standard bearer for customer service. At the opening Dr. Speth joined the Spirit Jaguar Land Rover team in unveiling the new all-electric Jaguar I-PACE which made its public debut in Ireland.

RTE broadcaster and Jaguar ambassador, Kathryn Thomas, was MC for the evening and welcomed Land Rover Ambassador and former Irish Rugby International Brian O’Driscoll, as well as loyal Jaguar Land Rover customers and enthusiasts.

The new showroom is the ultimate reflection of the Jaguar Land Rover ethos, offering customers a truly premium sales and ownership experience. Over the last 12 months, the Spirit Jaguar Land Rover showroom has been transformed into a landmark building in the local community with a warm, refined and eye-catching design, featuring free wi-fi, a coffee bar and a relaxed lounge-style waiting area.

Spirit Jaguar Land Rover customers are treated to the full range of Jaguar Land Rover vehicles with 7 Jaguars and 7 Land Rovers on display in addition to an Approved used car showroom, accommodating 8 vehicles. In addition, electric charging points have been installed throughout the site to facilitate Jaguar Land Rover’s range of electric and hybrid models.  The site boasts more customer parking spaces as well as a thoroughly modern and luxurious design developed with the help of architecture firm Paul O’Loughlin & Associates.

Spirit Jaguar Land Rover has also included new handover bays, where customers receive a VIP handover experience before driving straight out of the showroom. A new lounge-style waiting area is complemented by a barista coffee bar and free wi-fi, while a state-of-the-art colour and trim space gives visitors the perfect opportunity to ensure they can specify their new Jaguar or Land Rover exactly how they want it.

Eddie Kavanagh, Managing Director of Jaguar Land Rover Ireland, said: “This is another significant milestone in the redevelopment of our entire retailer network which will be complete later this year.  Jaguar Land Rover is enjoying a period of rapid growth with the introduction of several exciting new models, not least the ground-breaking new Jaguar I-PACE.  This new flagship facility is a fitting home for our fantastic range of Jaguar and Land Rover vehicles.  I’d like to congratulate the team in Spirit Motor Group and wish them every success in the future.”

Jim Ryan, Dealer Principal at Spirit Jaguar Land Rover said: “This redevelopment is another essential step in our growth plans for Spirit Motor Group.  It further demonstrates our commitment to Jaguar Land Rover and our ambition to provide first class service and facilities for our valued Jaguar and Land Rover customers. We look forward to welcoming customers old and new to our flagship facility here in Sandyford.”