Standox has released its 2019 calendar that reflects that for many car owners, their vehicle is more than just a means of transportation, representing a persona and a lifestyle. This emotion is the cornerstone of the new Standox annual calendar, called Cars & Characters. The photographer skilfully stages the vehicles while capturing the characters behind the wheel.
Produced by the Dutch photo studio Van der Vaart, the new Standox calendar shows each car in a typical situation with its owner, each of whom has a special relationship to their car. The emotive compositions of the images show the owners’ pride and passion for their cars and reveal a little about the person behind the wheel, too.
Work Hard, Stay Strong is the motto of the passionate farmer featured in January with a Mercedes W123 his pride and joy. The July image leaves no doubt that La Vita e Bella or, life is beautiful. The owner's lifestyle, which is characterised by Italian elegance, is perfectly reflected in the picture. Against the dreamlike backdrop of an idyllic coastal road, the driver enjoys the advantages of the sleek Alfa Romeo 4C.
Standox has had its wall calendars created by renowned photographers for more than 30 years. They are not commercially available but go exclusively to customers and friends of the Wuppertal paint brand.