MAHLE Aftermarket will have some new recruits on display at trade shows the company is attending this year in the shape of three giant filter men. 

The new centre pieces are the work of a group of motor vehicle students from Hugh Baird College in Liverpool. MAHLE Aftermarket set them the challenge to design and produce an innovative promotional tool and they responded with enthusiasm and ingenuity coming up with the three giant models.

The filter men are made from MAHLE Original filters. Each model stands eight foot tall and has been designed to split into two pieces to enable easy transportation and assembly. The unique designs also incorporate branded literature holders.

MAHLE’s national sales manager, Paul Grosvenor, judged the competition. He said, “The filter men should certainly attract attention to the MAHLE stand at trade shows and the students have done a good job of designing usable pieces for us. It has been great to see their enthusiasm and they seem to have enjoyed working on the project.”