Builds on an agreement for a strategic exclusive distribution co-operation, global supplier of commercial vehicle and transmission cooling systems, TitanX, and aftermarket specialist, Nissens Automotive, have announced a new strategic partnership. 

Cedric Huslin, CEO of TitanX, commented, “This partnership forms the framework around a brand exclusivity agreement with Nissens Automotive, which aims at strengthening our dedicated European truck brand, TitanX. Sales differentiation is a strategic objective of TitanX, and our aim is to provide the best thermal solution for the transport of today and tomorrow. Thanks to the partnership with Nissens Automotive, we now secure a strong and efficient distribution channel for our TitanX brand”.

The partnership offers mutual benefits to both TitanX and Nissens Automotive. Managing Director of Nissens Automotive, Klavs Thulstrup Pedersen, commented, “We are very pleased about our strategic partnership with TitanX, which is one of the leading suppliers to vehicle manufactures in the heavy-duty commercial segment. Through this co-operation, TitanX will gain access to Nissens Automotive’s comprehensive distribution network in Europe, Asia and the US, and we get access to new thermal technologies within the truck segment. In future, technologies will quickly develop and change, and with the roll-out of new energy vehicles (NEVs), it is very important to be able to offer the latest technologies to customers in the IAM, including thermal management of battery driven trucks, for example.”

Matt Moore, Vice President Research, Development & Engineering at TitanX, puts emphasis on a sustainability focus shared by TitanX and Nissens Automotive and underlines the importance of technology innovation. He said, “TitanX and Nissens Automotive share a common commitment to contributing to a more sustainable future by reducing the carbon footprint of transportation. Creating an efficient and educated IAM for NEVs is a key enabler for the new energy economy. Together, our companies can support the green transition in the IAM”.

Although the exclusive distribution agreement has recently been concluded, the co-operation between TitanX and Nissens Automotive has historical roots thanks to a long-term co-operation between AVA/Highway and TitanX. In 2020, Nissens Automotive acquired AVA Cooling in Europe.