Making sure customers have access to the very latest tools and tool information in Ireland is the job of the Draper Tools Ireland Team. This includes six representative working country-wide and is headed by Colin Self.

Originally from the UK, Colin has been with Draper in Ireland for 14 years during which time he has gained a great understanding of the particular needs of Irish customers. He comments, “Providing a good service to our motor trade customers across Ireland is one of the company’s top priorities and we work closely with our stockists to make sure this happens. We have some very loyal Draper customers spread all over the country and we really value their on-going support greatly.”

Colin says that 2013 has been a very successful year for Draper, with the company’s huge tool and equipment range, its strong team and first class marketing coming together to boost business. He comments, “Our catalogues featuring over 8,500 products is an essential reference for many in the motor trade and our promotional and new product supplements, have also proved hugely successful once again.”

Colin points out that the publications can be personalised with stockist details and says they are a great way of keeping customers up-to-date with new item introductions and special offers. He comments, “We add a new line to our range on a daily basis, so we have to be very active getting information out to the market via our new lines compendium and our website.”

Merchandising is also a key activity for Draper Ireland and a brand new Draper Tools merchandising Transit Van has just joined the team, to provide further assistance in this vital area.  Colin says, “We are very positive about our prospects for 2014. We want to help stockist make the most of the strong Draper brand name and go on providing high quality, great value tool and equipment solutions for mechanics and technicians.”