Toyota announced at the annual CES show in Las Vegas a new automated safety system, Toyota GuardianTM, developed by the Toyota Research Institute that helps drivers avoid life-threatening incidents, with the aim of making the roads safer for everyone.

Toyota GuardianTM combines and coordinates the skills and strength of the human and the machine. It's being developed to amplify human control of the car, not to replace it. With Toyota Guardian, the driver is in control of the car at all times, except where Toyota Guardian anticipates or identifies a pending incident and employs a corrective response in coordination with driver input.

Toyota continues to develop its Chauffeur automated driving software which focuses on fully autonomous vehicles, however given the technological and sociological concerns that need to be considered, Guardian is a key focus to help make driving more safe in the more immediate future.

Not only that, Toyota pledged to make the technology available to all car manufacturers so it's not just Toyota drivers who will benefit from this new innovative technology that will save lives. This is a key demonstration of Toyota's brand promise, Built For a Better World. Alongside Toyota's other brand initiatives, including the Face It Down driving app and the RSA Check it Fits partnership Toyota is always striving to make life better for Irish families.
Commenting on the new technology, Steve Tormey, Chief Executive of Toyota Ireland said; "While we continue to work on developing a fully autonomous system, the innovative Guardian system works alongside drivers and will help correct human mistakes and prevent as many incidents as possible.

It shows how committed Toyota is to the safety of all road users, and by making the patented Guardian technology available to all manufacturers; it's a clear demonstration of being Built For A Better World. No matter what car you drive, we believe in making the roads safer for everyone."