Toyota Ireland has announced that since it launched in June, more than 13,000 people have signed up to the new Toyota Loyalty Club, an exclusive loyalty programme that offers Toyota Drivers significant discounts on leading brands and services.

Toyota has already partnered with over 80 leading brands in Ireland and expects to grow this number significantly in the coming months. TLC members can now avail of exclusive discounts from Aer Lingus, The Body Shop, Bord na Mona, Easons, Elverys Sports, McCabe's Pharmacies, Hugo Boss, Optilase, Samsonite, Shaws, Sketchers, Tubs & Tiles and many more. The full list is available at  www.toyotatlc.ie .

TLC was launched as part of Toyota's commitment to the ongoing enhancement of its customer experience, and as a way to instantly reward our customers for their continued loyalty.

Commenting on today's announcement, Michael Gaynor Customer & Marketing Communications Manager for Toyota Ireland said, "At Toyota Ireland we are always looking for ways to do more for our customers, whose exceptional loyalty has helped us retain the position of Ireland's leading car brand year after year. The TLC programme is our way of saying 'thank you', and we are delighted that 50% of Toyota customers this year have already signed up to avail of the great discounts our programme partners are offering."