Wiper specialists Trico have announced the appointment of Michael Ballinger as Aftermarket Sales Director for Europe.

Mike has extensive automotive aftermarket experience mostly gained from a career at Elta Automotive (Lucas) where he was a Sales Director responsible for European buying groups/motor factors for the electrical and engine management business.

During his time at Lucas, Mike was involved in the development of new products which included bringing a new range of wiper blades to the market.

Commenting on his appointment Mike said, “Trico is entering a particularly exciting period of development and the chance to join the world’s leading wiper blade manufacturer at this time provides a fantastic opportunity. I am confident I can help to grow the Trico business in Europe especially with the great team we have in place to promote the renewed product ranges that are available.”