TRICO will be celebrating 100 years of ‘seeing you through’ in style by hosting a party during Automechanika Frankfurt.
The original equipment manufacturer of wiper blades and systems will be holding the special event to thank its customers for their loyal support on Wednesday 14th September. This will be part of a strong presence for TRICO at the aftermarket trade fare.
The exhibition will provide the opportunity for TRICO to showcase all of its products, but, in particular there will be a special focus on its Exact Fit complete range. TRICO Exact Fit replacement blades are made from quality natural rubber and high-strength steel. Easy-to-install, thanks to a pre-assembled connector, the range boasts beam, hybrid, conventional and rear blades.
Any questions regarding Exact Fit can be directed to Product and Brand Manager, Sam Robinson, who will be on-hand to assist customers with technical and product information. Sam said, "Automechanika Frankfurt 2016 marks the start of the company’s 100-year celebrations – and we want to kick-off in style. Not only are we demonstrating our entire range, visitors to our stand will be able to explore the heritage of TRICO and experience a timeline of innovations over the last century.”
The company has its origins in 1917, when J.R. Oishei created the Tri Continental Corporation. Following a collision with a cyclist, who was not seriously injured on a rainy night in Buffalo, Oishei vowed that such an incident wouldn’t happen again and searched for the technology to clear a wet windscreen. He discovered John Jepson, who had already invented a hand-pulled rubber squeegee. Three years later, the pair sold their blade technology to Packard, Lincoln and Cadillac, and by 1937, TRICO wipers were standard items across the entire American automotive industry.
Over the last 100 years, TRICO has featured as original equipment on many iconic vehicles including the Model T Ford, Ford GT40, original Mini, Maserati; Aston Martin DB3, Lotus Esprit, Jaguar XJ220 and Koenigsegg.
Visitors to the TRICO stand at Automechanika can make an appointment by either contacting their local representative or Marketing Manager, Sara Holland on 0044 1495 765249.