Kerridge Commercial Systems strives to boost the efficiency and growth of its varied clients and a prime example of this is its partnership with Carlac Ltd, a specialist coatings supplier based in the North of England and Scotland.  

Carlac recently integrated Vecta into their operations alongside the Autopart ERP system. This collaboration has streamlined their processes, improved their sales intelligence and supported their digital transformation. 

The Vecta software has introduced a future-proof approach to managing sales data and boosting overall efficiency for the company. Its powerful analytics capabilities enable real-time tracking of sales performance and customer activity. This enhanced visibility allows the company to identify inactive accounts, monitor order frequencies and spot potential sales opportunities, facilitating more strategic targeting of new business and customer growth prospects. 

Vecta’s diary functionality has also improved activity tracking within the company. This tool provides detailed records of team interactions and accomplishments, benefiting both sales and technical teams. In addition to the diary functionality, Vecta’s sales intelligence features offer essential insights by analysing sales performance by territory and uncovering trends in customer purchasing patterns and product sales. 

James Firth, Commercial and IT Executive at Carlac Ltd, commented, “Carlac plans to continue its growth trajectory with Vecta as an integral part of our operations. As we expand further down south and explore new markets, we’re confident that Vecta will play a part as we take on new opportunities.” 

Jayne Hill, Vecta Product Manager for the UK and Ireland, said, “Over the years, Vecta has evolved to meet changing market and sales needs and Carlac Ltd has fine-tuned its capabilities to support their own requirements. From supporting marketing and management, to enhancing sales efficiency and customer engagement, we’re pleased that Vecta has consistently contributed to their growth. This collaboration has streamlined their processes, enhanced their visibility of sales performance, and supported their digital transformation.” 

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