The Vehicle Repairers Association (VRA) has introduced a new marketing support tool for member bodyshops, in the form of the “Your Car Your Choice” brochure.

The brochure is aimed at the motorist and as well as providing useful information on post accident procedure, it also explains the rights of the motorist as a consumer, in having a free choice of who repairs their car should it be in an accident.

The colourful leaflets are designed to be kept in the glove compartment of a car and can be personalised to show the details of each individual member bodyshop.

The VRA says this is the first of a number of initiatives, designed to assist members in their marketing efforts and promote the professionalism of Ireland’s accident repair industry.

Further regional membership meetings will be held in the coming months and in the meantime, repairers in all areas are urged to show their support and become members.

Bodyshops interested in joining the VRA, or who would like to know more, can visit www.vra.ie or call
087-271-0524.