Yuasa celebrate another successful year in motorsport

October 18, 2019
Yuasa celebrate another successful year in motorsport
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Yuasa are celebrating yet more success in motorsport after Halfords Yuasa Racing claimed the Team prize in the British Touring Car Championship, Marc Marquez was crowned MotoGP World Champion and Matt Edwards won the British Rally Championship.


There was an impressive victory for the Halfords Yuasa Racing Team in the BTCC as they secured the Teams Championship title over rivals BMW by 63 points. It was however, a nail-biting finale, as five drivers went into the final round at Brands Hatch with a chance for the title. One of which was Halfords Yuasa Racing driver Dan Cammish, who was denied glory by just two points after his first mechanical failure of the season on the penultimate lap in the final race.

Yuasa has been title sponsor of the Honda works BTCC team since 2011. During this time the battery manufacturer has enjoyed phenomenal success on the track with the team, claiming four manufacturers titles and four drivers’ championships.

In MotoGP it was another masterclass from Marc Marquez, as the Spaniard dominated the season and claimed his sixth MotoGP World Championship in seven years. A sensational victory in Thailand sealed the deal for the HRC Repsol Honda rider, making more history by becoming the youngest rider ever to win six premier class world titles.

Yuasa has a long partnership with Honda and is a major original equipment supplier to the bike manufacturer, along with most other major bike brands. Over 90% of bike manufacturers fit a Yuasa battery at the point of manufacture due to the high quality, reliability and performance offered by the units.

The final celebration was in the British Rally Championship, as Yuasa backed Swift Rally Team driver, Matt Edwards made it back-to-back titles at the Galloway Hills Rally in Scotland. After a captivating season long battle with rival Tom Cave, Edwards and co-driver Patrick Walsh were crowned the 2019 champions. The Yuasa battery brand joined Swift’s value-added partner programme earlier this year. The move not only saw the battery manufacturer partnering with Europe’s number one brand for leisure vehicles, but in addition included a major motorsport sponsorship of the Swift Rally Team.

Jon Pritchard, General Manager, Sales and Marketing, at GS Yuasa Battery Sales said, “We would like to congratulate all our drivers, riders and teams on a phenomenal effort all season, their hard work and determination has really paid off. We are very proud of Matt, Marc and the Halfords Yuasa Racing team for their unbelievable achievements.”
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