Brembo has highlighted how offering motoring enthusiasts the opportunity to upgrade to its braking products can provide a significant upselling opportunity. 

Improving a car’s braking system presents significant upselling potential to the aftermarket, especially for enthusiastic drivers seeking additional style and performance, whether on the road or the track. The extensive Upgrade offering of calipers, pads, discs and accessories, developed by world-leading brake specialist Brembo, provides car enthusiasts with access to unique details, superior quality, durability and exceptional vehicle performance.

The Upgrade braking solutions are designed specifically for wholesalers and distributors to meet demand from drivers that like to get the most from their cars. The prestigious, yet accessibly priced Upgrade range, developed by leading original equipment and aftermarket brake provider Brembo, has been specifically designed for drivers seeking that crucial extra advantage.

Brembo Upgrade allows replacement of a vehicle’s OE braking system with a custom set of advanced, sporty-looking brakes, elevating customers’ cars to the next level of stopping performance. Two, outstanding Upgrade braking system solutions are available:

The Brembo Gran Turismo (GT) Kit is ‘the heart and soul of racing in a box’, and offers the most complete range of brake upgrades on the market. In addition to providing excellent day-to-day braking power for nearly any high-performance car, this solution also ensures braking confidence on track. Each kit includes a selection of distinctively painted, racing-style aluminium fixed calipers to suit every aspiration and aesthetic. Options include two-piece A calipers directly derived from Brembo’s most popular OE application; M monobloc designs for both road and racetrack; S calipers for club and weekend racers; and R calipers for the most challenging performance conditions. For drivers who demand the very best for their car, Brembo’s BM calipers are made with ground-breaking 4D casting technology, allowing a level of design efficiency usually only feasible in racing billets or forged calipers. Options include BM8 with 8 pistons for high-end vehicles and discs up to 420mm x 40mm; BM6 with 6 pistons for sedans and coupes and discs up to 410mm x 36mm; and the sporty BM4 with 4 pistons for discs up to 380mm x 30mm. Each GT caliper is paired with slotted or cross-drilled discs, pads, brackets, hoses, hardware and brake fluid.

For professional racers, the Brembo PISTA Kit has been developed especially for competitive motorsports conditions. The track-tested system delivers superior performance, braking power, extreme heat resistance, precision and control, even when cars are fitted with traction-maximising slick tyres. The kit includes aerodynamically engineered, forged FF6 or FF4 racing calipers embodying Brembo’s design expertise from every area of motorsport. Together with PISTA’s quick-release pads, lightweight grooved discs, brackets, hoses and hardware, racers can enjoy braking excellence alongside optimum reliability and safety.

The Upgrade offering is completed by carbon ceramic (CCM) brake discs which are 50% lighter than cast iron, yet highly stable, corrosion-free and heat resistant when braking at speed, plus dedicated carbon ceramic pads – providing a complete replacement solution for most performance cars.

When buying Upgrade solutions, any customer can check the authenticity of each kit by scanning the on-pack QR codes through the Brembo Check App. Brembo Upgrade is available from Brembo stockists. For more information go to www.bremboparts.com