Auto Boland, with over 100 years of heritage in the automotive industry, is delighted to open its new state-of-the-art Fiat, Alfa Romeo, Jeep, and Fiat Professional showroom.

The building itself is one of the first of its kind in Europe and will be the flagship dealership showroom for the brands in Ireland. This exciting development reinforces Auto Boland’s commitment to these fantastic brands, known for their unrivalled heritage, history, and unique brand identities.

The Auto Boland legacy spans more than a century, making it one of Ireland’s most trusted names in the automotive world. Over the decades, Auto Boland has grown by prioritising excellence, reliability, and innovation, always staying ahead of market needs and customer expectations. The addition of Fiat, Alfa Romeo, and Jeep brings three remarkable brands to the people of Waterford, each known for a unique blend of style, performance, and versatility. From the Italian flair of Fiat and Alfa Romeo to Jeep’s legendary capability, these brands offer something special for every driver.

Anthony Boland Jr., General Manager of the new dealership, expressed his excitement about this milestone: “It’s a proud moment for our family and our team to open this fantastic new showroom for Fiat, Alfa Romeo, and Jeep in the Southeast. These brands have a fantastic, storied history with a truly unique brand identity. We are excited to see them progress and play our part in helping these great brands re-establish themselves in the Irish market. We look forward to welcoming our community and sharing this new chapter with them.”

John Saunders, Managing Director of Alfa Romeo, Fiat, Fiat Professional and Jeep Ireland said “I’m delighted to see the opening of this beautifully designed, multi-franchise Stellantis dealership, which marks a new era for Fiat, Alfa Romeo, and Jeep in Ireland. It reflects the passion and commitment of Auto Boland, bringing these iconic brands to life in an accessible, premium setting. We’re excited to support Auto Boland as they offer customers a remarkable experience, combining innovation, style, and exceptional service. This milestone is a testament to the strength of our partnership and our shared vision for the future of these brands in Ireland.”

To mark this important milestone, Auto Boland Waterford is hosting a grand opening event at their new Cork Road showroom on Saturday, November 16th, at 12pm. The community is invited to explore the new showroom, enjoy refreshments, and experience the latest models. WLR FM will be broadcasting live from the event, and guests are welcome to join in the celebrations and experience firsthand the exciting new chapter for Auto Boland.