The DuPont Refinish has introduced a new updated ValueShade visual sales tool to clearly demonstrate the benefits of using the ValueShade primer system.  

The ValueShade concept associates every topcoat colour with one of seven shades of grey, mixed from any of the five different greys plus white and black. This optimises topcoat coverage and in doing so significantly lowers paint consumption thus providing a big financial saving.

The new tool allows users to get a visual understanding of the ValueShade concept in action and help bodyshops visualise just how effective the system is. The small and straightforward aid displays four different primer colours, over which sits a transparent, coloured plastic film, coated with DuPont Refinish paint, to represent the basecoat. Peel this film back and at first glance, it might appear that the lighter primer, or the primer which is a similar colour to the basecoat layer, would be the best choice. But lay film down, and it immediately shows that the ValueShade primer completely disappears while the other show through.

Lindsey Swaine, DuPont Refinish Brand Marketing Coordinator for Ireland and the UK  says, “The ValueShade undercoat technology is the easy and productive way for bodyshops to achieve excellent coverage in the fewest number of coats. But it can be difficult to really impress upon bodyshops just how powerful this concept is. This updated, proven sales aid will do just that.”

For bodyshops who use ValueShade, the concept is made completely fool-proof thanks to the correct ValueShade for each topcoat being shown with the mixing formula.

To find out more about DuPont ValueShade or to receive the new tool, contact DuPont Refinish office on 0044 1438 734707 or visit www.dupontrefinish.co.uk.