To help motor factors and workshops to communicate the importance of wiper blade replacement, Borg & Beck has produced an informative poster that is designed to be displayed in reception areas and at trade counters.

Being constantly exposed to ever changing weather conditions and temperature variations, the rubber on Wiper Blades will inevitably deteriorate over time, which will affect the driver’s visibility, potentially putting both occupants and other road users in danger. To avert these risks, Borg & Beck strongly recommend that motorists replace their Wiper Blades annually rather than leave them to deteriorate to the point where visibility becomes compromised and safety undermined.

The new poster highlights the common symptoms caused by worn or damaged blades and how that can affect the safety of those travelling in the vehicle every bit as much as worn tyres or brakes, as good visibility is vital for all road users. Showing its commitment to this safety first message  Borg & Beck brand owner the First Line Group (FLG), is making the poster available on a complementary basis to any motor factor or garage wishing to display it.

FLG added Wiper Blades to its Borg & Beck product portfolio earlier this year and the premium quality range has been extremely well received. The comprehensive programme includes Conventional, Spoiler, Hybrid, Flat and Rear Blades, to provide motor factors and their workshop customers with the optimum wiping solution.

Each Wiper in the 55-part number, five-style range is supplied with a complete selection of fitting adaptors to ensure the widest possible vehicle coverage. The blades are manufactured from 100% natural rubber and incorporate a graphite coating to deliver a smooth, streak-free and silent operation, while also providing the additional benefit of excellent longevity.

To claim a free poster, applicants simply need to email their name, business name and address to: marketing@firstline.co.uk