Healthy sales of after-market products are being reported by numerous car manufacturers across the industry, and BMW Group Ireland has announced that its new website to support its aftermarket programme, BMW Trade Parts, has had a very successful start. The website www.bmwtradeparts.ie is designed to keep trade partners up-to-date with all the latest news, offers and information related to Genuine BMW Parts.

This initiative provides BMW trade customers with information on the full range of over 70,000 Genuine BMW Parts, available through BMW Dealers and Authorised Repairers in Ireland.

Paul Murray, Aftersales Director said “It would seem that the downturn in the economy means that customers are keeping cars for longer and having them serviced more frequently. The BMW Group trade parts programme, is designed to ensure timely delivery and fair pricing in the supply of Genuine BMW Parts to our trade customers. The quality of Genuine BMW Parts means savings not only in terms of finance, but also improvements in workshop efficiency with a precise first-time fit. Furthermore, all Genuine BMW Parts come with a 2 year unlimited mileage warranty that can be passed on to customers.”