Brake Engineering has launched the Spring edition of its quarterly newsletter, Braking News publication. It features the latest information from the supplier such as new-to-range parts, and focuses on remanufacturing processes and technical support.

The newsletter aligns with Brake Engineering’s ‘Original Aftermarket’ campaign focusing on offering remanufactured parts of the highest standard. The spring Braking News edition features the supplier’s commitment to bringing the most appropriate products to market, launching
70 new parts covering more than 800 vehicles across all braking groups in 2015 alone.

Brake Engineering’s new online Marketing Shop portal also features in the newsletter, explaining how it has launched a range of marketing literature and merchandise including mugs, pens, jackets, pop-ups and brochures, all of which feature the new branding. Customers are also given the chance to win five softshell Brake Engineering jackets in a competition.

Kevin Price, Marketing Manager, said, “The newsletter is a great way to keep customers up to date with our latest activity, as well as informing them of any news from within the industry. Braking News receives a lot of interest from our customer base and in the latest issue we were keen to introduce technical support, such as outlining the reasons for master cylinder failure and brake judder. The newsletter gives us the opportunity to give something back to the customer and we will continue to produce them on a quarterly basis throughout the year.”