The Cromax® brand has launched a new website, which features improved functionality, design and navigation. The site reflects the global Cromax® brand visual identity and can be viewed at www.cromax.com/gb

In addition to the fresh new look the site features more content that refinishers will find of use. From the landing page, users are able to navigate to various elements of the brand including products, services, colour and training. The site has also been designed to enable visitors to access the full content regardless of whether it is browsed from a laptop, desktop, a tablet or a mobile phone.

Anthony Cashel, Marketing Manager at  Axalta Coating Systems, the Cromax parent company comments, “The new Cromax® site is fresh and intuitive, and has been created with productivity in mind. We have worked hard to improve the content in the areas that bodyshops use most. For example, the products section of the website now offers three different ways to access information: by product type, by mixing system or by repair system. From each one of these options, bodyshops then can access everything from information on a single product to a product range for specific repair types.” He adds, “We’ve also listened to our customers and kept the content from areas of our old website on which we had good feedback. There are quicklinks on the homepage to Colour Retrieval, Technical Data Sheets and Safety Data Sheets.”

In addition to the new website, Cromax® also recently launched its new online shop, CromaStore - www.cromastore.co.uk. Visitors can view and purchase the brand’s full range of non-paint products and services, from colour tools to ChromaManager packages.