Institute of Advanced Motorists warns of driver distraction dangers

April 29, 2015
Institute of Advanced Motorists warns of driver distraction dangers
Share:

The Institute of Advanced Motorists (IAM) has warned that car manufacturers are building high-tech distractions into their new vehicles and have made interiors so comfortable they are being turned into living rooms.


The warning comes from IAM chief executive officer Sarah Sillars, who said efforts to reduce distraction factors for motorists are being undone by the relentless pace of technology and eagerness of car makers to pack more gadgets onto dashboards. She said the main areas of concern were highly sophisticated GPS systems, smartphones that mirror tablets and the easy connectivity of internet and social media.

The IAM has suggest the industry adopts guidelines suggested by the US Department of Transportation and National Highway Transportation Safety Administration (NHTSA) which says drivers should be restricted from using certain non-essential forms of technology while the vehicle is in motion, and car makers should not introduce any technological development which takes the driver’s attention off the road for longer than two seconds.

These voluntary guidelines are to be phased in over the next three years to address this large-scale problem in the USA where federal data figures showed in 2011 that accidents involving a distracted driver killed 3,331 people and injured another 387,000. These figure include many young drivers, with car accidents the main cause of death of teenagers in the US.

Sarah commented, “We cannot allow the same trends in the USA to happen here. While car makers work constantly to incorporate active and passive safety features into vehicles, making us safer than ever before, they are also guilty of making us too comfortable and making us feel more cosseted, like we were in our own living rooms.” She added, “Technology could be a great way of helping to cut the numbers of people killed and seriously injured on our roads. It would be a tragedy if technology became a reason why more, rather than less, people lose their lives.”
PREVIOUS ARTICLE
New Marketing Manager for NGK Spark Plugs
NEXT ARTICLE
Speeding motorist was trying to beat black box curfew

More from BODYSHOP

It starts with Ring

It starts with Ring

icon Renowned auto accessory specia...
OSRAM and Ring to host lighting seminar at Automechanika Birmingham

OSRAM and Ring to host lighting seminar at Automechanika Birmingham

icon Renowned lighting specialists,...
New home for Toyota Trade parts in Waterford

New home for Toyota Trade parts in Waterford

icon In business since 1979, Tom Mu...
FEBEST offers Ball Joint advice

FEBEST offers Ball Joint advice

icon Parts specialist FEBEST has is...
BlueTech DS180 VCI, next generation diagnostics from Delphi

BlueTech DS180 VCI, next generation diagnostics from Delphi

icon The BlueTech DS180 VCI is a ne...
Car-O-Liner opens up OEM approval opportunities

Car-O-Liner opens up OEM approval opportunities

icon In the automotive market the t...

More from AUTOBIZ