Some 7.2 million readers of German motoring publications have voted LIQUI MOLY as the best oil brand. Auto Bild, Auto Motor und Sport, Auto Zeitung and Motor Klassik have all given their 2018 best oil brand awards to the German lubricant and additive specialist.
With Auto Motor und Sport and Auto Zeitung this is the eighth year in a row that LIQUI MOLY has been chosen as the best oil brand. With Auto Bild and Motor Klassik it is the seventh year in a row.
CEO Ernst Prost said, "It is very exciting for us when the results are released. Almost like at the Oscars. The good performance in the readers' surveys is so important to us because it is a democratic vote and it offers an honest picture of the mood."
Günter Hiermaier Head of Sales Domestic and Austria said, "This is the result of the hard teamwork of all 850 employees. We want to offer our customers the best products and the best service."
The company believes that as well as high profile brand awareness, the innovation of its products has also been a major contributor to its success. It invests millions into research and development each year. In 2017 it was 5.3 m euros. "We are in close contact with the world's major car manufacturers and therefore offer our customers oils with the corresponding approval," says Development Director David Kaiser. "The customer can get lubricants from us for classic cars just as it can for vehicles with the latest engine technology."