Merlin double the auction

August 27, 2008
Merlin double the auction
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Merlin Car Auctions, are the first in Ireland to launch a two-lane auction system. The new auction has vehicles divided into two auctions running simultaneously. In the existing auction hall, Merlin will run through finance and ex-fleet stock. All trade, retail and “no reserve” vehicles will run through the new second lane.


The idea for the two lanes arose, because most buyers are interested in a particular type of vehicle and have a pre-defined budget. This new system means sellers are showcasing their vehicles to a specific targeted group of buyers and in turn buyers are watching an auction that contains only vehicles fitting their requirements. The other main benefit of the two lanes, is that there is twice the selection of vehicles in half the time.

Buyers greeted a recent 2-lane auction with great enthusiasm. Over 300 vehicles ran though the two lanes and the auction finished in record time, with 200 successful sales.

Merlin run their two lane auctions on Wednesday at 7pm and on Saturday at 12 noon. For further information contact 045-988-700 or logon to www.merlincarauctions.ie
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