An incredible 1,654 people took to their local Nissan dealerships over the space of a week to help Nissan raise €82,700 for Breast Cancer Ireland.

As part of their on-going Corporate Social Responsibility association with Breast Cancer Ireland and to assist in raising much needed funds for the charity Nissan dealers nationwide hosted a Micra Pink Week from 16th to the 24th November.  During Micra Pink week Nissan pledged a donation of €50 to the charity for every Micra test-drive.  Over the course of the week, 1,654 people visited their local dealership and took a Micra test-drive to assist the charity, resulting in a significant donation of €82,700.

James McCarthy, Chief Executive Officer, Nissan Ireland said: “We are delighted that so many members of the public got behind this initiative to help make it so successful. The work that Breast Cancer Ireland carries out in researching a cure for Breast Cancer is invaluable and we are delighted to be associated with such a worthwhile cause.â€