Munster stars and former Schools Cup winners James Coughlan and Donncha O’Callaghan were on hand to launch the SEAT Munster Schools Senior and Junior Cups competitions today, ahead of the Senior Cup’s opening round fixtures this week.

2014 marks the 105th Munster Schools Cup and the first year that SEAT, the official car partner to the Munster team has been involved in the competition.

New sponsor SEAT announced a number of new initiatives for 2014, including the first ever SEAT Team of the Munster Schools Senior Cup Award. A team of 15 outstanding players will be selected by the Munster Rugby Schools Committee who will have representatives attending all Schools Senior Cup matches.  SEAT is also introducing a SEAT Fair Play award, which will recognise good or sporting behaviour or other actions by players, schools and officials involved in the SEAT Munster Schools Cups.

In addition, SEAT is calling on the loyal Schools Cup followers to support their team to be in with a chance of being named the SEAT supporter of the Schools Cup. Fans are being asked to submit images and videos of them in their school colours at matches, on the bus or in their schools in the run up to games. The overall winner could win a training session with Munster stars in their school. For further details visit www.Facebook.com/SEATIreland.

Commenting at the launch, Cian O’Brien, Director of SEAT Ireland said; “We are delighted to be officially launching the SEAT Munster Schools Senior and Junior Cup competitions. This competition has a proud tradition and we along with our dealers throughout Munster are looking forward to another exciting season of schools rugby, and would like to wish the best of luck to all of the competing schools in this year's competitions".