Manufacturers always want to get new models in the shop window, so to speak, and Aston Martin has done that quite literally for its forthcoming Cygnet city car.

The model has been put in the public eye as part of a window display at the famous Harrods store in the Knightsbridge area of London. The car, which is a re-badged version of Toyota’s iQ but built by Aston Martin, has attracted a good deal of attention from Christmas shoppers.