Audi Ireland has announced the appointment of Christian Gussen as the new head of Audi Ireland.

Effective mid April 2013, Christian Gussen will take over from Andrew Doyle, who has moved to take up the position of Managing Director of Audi Australia. Doyle has been in the role for two years.

Gussen, has over 15 years of experience with the Audi brand, working with Audi AG in Sales Planning, Sales Distribution and as a Sales Manager for Europe before moving to Audi Italy, where he has been the Head of Remarketing and Dealer Network Quality, Head of Service and most recently, Head of Marketing.

Audi Ireland is currently investing €80 million in the Irish market through the new Audi Dealer Network. Gussen will be responsible for the continuing implementation of this €80 million long-term retail development plan.

Michael Renz, Head of Sales Europe Audi AG, said, “Ireland is an important market for Audi in Europe and is an integral part in the strategy to become the number one prestige car brand by 2015. Christian Gussen brings a wealth of experience with the Audi brand to his new role and we know he has the drive and ambition to succeed in his new role.”