Juratek has announced the launch of a new brand image, with the introduction of a new logo and product packaging. The changes are designed to reflect the brand quality and direction and give products greater shelf appeal.

Juratek, is best known for parts related to heavy and light commercial vehicles. However the company has more recently developed its range of brake pads and discs for light commercial vehicles and passenger cars. This has seen a big rise in demand in these sectors, while Air Springs, Steering and Suspension and Shock absorbers for commercial vehicles have also seen big growth.
 
The Juratek range of brake pads are fully certified to ECE Regulation 90, tested to AK Master (OE standards) and are officially approved for fitting in any European country.

Commenting on the brand and packaging overhaul Managing Director Allan Hooks said, “Everyone at Juratek is excited about this new brand image and packaging initiative which has been driven by the amazing increase in demand for our products and comments made by our customers”. 

This new brand design and stronger packaging will be progressively introduced from May 1st. Further new initiatives are due to be released into the market place over the following months.